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Reading buying signals from LinkedIn engagement
Not every like carries the same weight. Here is how to tell a real buying signal from idle scrolling, and how to rank engaged people by the attention they deserve.
3 min read
SSarahcommentedJJameslikedMMiareacted
Social selling
Who's engaging with your competitors on LinkedIn
The people liking and commenting on your competitors' posts are evaluating the category. Here is how to find them and reach out without being a creep.
4 min read
LeadICP fit
SKSarah Koskinen94%
JOJames Okafor81%
LMLukas Müller88%
Lead generation
Lead enrichment 101: from a name to a workable lead
A name and a photo aren't a lead. Enrichment fills in the role, company, and context that let you qualify, score, and actually act on a person.
5 min read
92
Strong match
Sarah Koskinen · Stripe
Job title30/30
Industry22/25
Company20/25
ICP & scoring
ICP scoring, explained for B2B sales teams
A clear guide to defining an Ideal Customer Profile that reps actually use, how scoring works in practice, and the mistakes that make scores worthless.
5 min read
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