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Playbooks on LinkedIn engagement, social selling, and turning likes and comments into pipeline you can actually work.

Flow
New lead scores 85+ ICP
SlackSend to #leads in Slack
Playbooks

Building an SDR workflow around engagement signals

A weekly cadence for an SDR who prospects off LinkedIn engagement: how to prioritize, combine signals with sequences and the CRM, and what to measure.

5 min read
Flow
New lead scores 85+ ICP
SlackSend to #leads in Slack
Playbooks

Warm outbound: a better first line than 'I came across your profile'

A real engagement gives you an opener that doesn't sound like every other cold message. Here is how to use it, with examples of what works and what flops.

4 min read
LeadICP fit
SKSarah Koskinen94%
JOJames Okafor81%
LMLukas Müller88%
Lead generation

How to turn LinkedIn engagement into pipeline

Likes and comments are intent signals that show up long before a form fill. Here is a practical workflow for turning that activity into real pipeline.

5 min read
SSarahcommentedJJameslikedMMiareacted
Social selling

Who's engaging with your competitors on LinkedIn

The people liking and commenting on your competitors' posts are evaluating the category. Here is how to find them and reach out without being a creep.

4 min read
LeadICP fit
SKSarah Koskinen94%
JOJames Okafor81%
LMLukas Müller88%
Lead generation

Lead enrichment 101: from a name to a workable lead

A name and a photo aren't a lead. Enrichment fills in the role, company, and context that let you qualify, score, and actually act on a person.

5 min read
92
Strong match
Sarah Koskinen · Stripe
Job title30/30
Industry22/25
Company20/25
ICP & scoring

ICP scoring, explained for B2B sales teams

A clear guide to defining an Ideal Customer Profile that reps actually use, how scoring works in practice, and the mistakes that make scores worthless.

5 min read

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