Social selling
Social Selling Index (SSI)
LinkedIn's 0 to 100 score of how actively and effectively a member uses the platform for social selling, updated daily.
The Social Selling Index is LinkedIn's measure of how effectively a member uses the platform for social selling, scored from 0 to 100 and updated daily. Anyone can check theirs free at linkedin.com/sales/ssi. The score splits into four components worth up to 25 points each: establishing a professional brand, finding the right people, engaging with insights, and building relationships. LinkedIn's research claims reps with high SSI create 45% more opportunities and are 51% more likely to hit quota, though those figures come from the company that sells Sales Navigator, so read them with some skepticism. In practice SSI works as a habit tracker and fails as an outcome metric. It measures activity on LinkedIn rather than pipeline or revenue, and it can climb on volume alone. Sales leaders use it to spot reps who've gone quiet, and they grade performance on meetings and pipeline instead.
Examples
- A rep with an SSI of 42 sees their 'engage with insights' pillar sitting at 6 of 25, so they start commenting on prospects' posts daily and watch the pillar climb within weeks.
- A sales leader pulls the team's SSI scores each month as a quick proxy for who has stopped doing LinkedIn work, then digs into actual conversations rather than the score itself.
- A rep with an SSI of 85 books few meetings because their activity targets peers and industry friends rather than buyers, which the score can't distinguish.
Frequently asked questions
What is a good SSI score?
LinkedIn doesn't publish official bands, but practitioners commonly treat under 40 as inactive, 40 to 70 as solid, and over 70 as top-tier activity. The number varies by industry and network size, so comparing against your own team is more useful than chasing a universal target.
Does a high SSI score directly help you sell?
It helps only indirectly. The behaviors it rewards, like a complete profile, relevant engagement, and connecting with the right people, do help. The score itself has no known effect on your reach or your buyers, so treat it as feedback on habits rather than a goal.
Do you need Sales Navigator to see your SSI?
No. Any logged-in LinkedIn member can view their SSI for free at linkedin.com/sales/ssi. Sales Navigator activity does feed the 'find the right people' pillar, which is one reason subscribers tend to score higher.
Related terms
Social selling
The practice of using social and professional networks to research, connect with, and build trust with potential buyers.
Engagement rate (LinkedIn)
A measure of how much an audience interacts with a post, usually expressed as interactions divided by reach or impressions.
Engagement signals
Observable actions a specific, named person takes with content or a brand, such as likes, comments, follows, and replies.
Social listening
The practice of monitoring social platforms for conversations and signals relevant to your prospects, market, or brand.
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